You’ve all seen the smiley tackle manufacturer or rep at the sports show, graciously offering info on their line of product; also counsel on the myriad of colors available. I’ve been there myself many times; on both sides of the fence. Once an angler is convinced they can’t possibly live without a particular lure type, the inevitable question is what color. It’s a tough one really. My standard reply as a manufacturer, of course, is-one of each.
I know, there’s plenty of moms, wives and non-fishers related or other-wise attached to esox nuts out there who can’t seem to understand why multiple overstuffed tackle boxes are a absolute necessity to pursue these fish; and considering monetary outlays, it’s a legit concern. We can get a little carried away with the “just-gotta-haves.” But in defense of lure junkies everywhere, I will unequivocally state that there is “some” validity in all of this. Colors do make a difference; sometimes it’s huge!